Case 04 / 07Client2026
Yoga with Latu
A trilingual website that turns visitors into WhatsApp free-trial chats for a live online yoga program.
(01) The client
Turn someone who just watched a reel into a WhatsApp chat.
Latika teaches live yoga to women over Zoom, in Hindi, in small batches of twelve. Most of her students come from Instagram, where she posts her reels.
She needed a site that does one job: take someone who just watched a reel and get them to message her on WhatsApp for a free three-day trial. No accounts, no checkout, no friction.
(02) What I did
Design, build, backend and launch
- Services
- Website, Design, Backend, i18n
- Platform
- Web
- Stack
- Next.js 14, next-intl, Tailwind, Express 5, PostgreSQL, Turborepo
- 01
Her audience reads Hinglish as often as Hindi or English, so the site speaks all three. Every headline, price table and FAQ is written for each language, not machine-translated.
- 02
Every call to action leads to the same place: a pre-filled WhatsApp chat. A small API logs each click, so I can see which sections start conversations.
(03) The live product
Live at yogawithlatu.in
- 01
Three languages, one voice
English, Hinglish and हिंदी, switchable anywhere, with the same warmth in each.
- 02
WhatsApp is the checkout
Pre-filled chats from every section, tracked by an Express API so the funnel is measurable.
- 03
Built for the phone in her student's hand
Mobile-first, light and dark modes, batch timings and fees that read at a glance.
- 04
Trust, shown not told
National gold medal, MA in Yoga, NET qualified and her reels, placed where a doubtful visitor needs them.
(04) Try it
Switch the language
Tap a language to see the real hero copy
Sirf women ke liye · Live online yoga
Ghar baithe weight loss,
sahi yoga ke saath
Ek batch mein sirf 12 seats, taaki har student ko personal attention mile. Live classes, Hindi mein, aapke ghar se.
No payment needed · Seedha WhatsApp par baat karein
(05) True today
Where it stands now
The site is live in three languages, with click tracking on every WhatsApp button, so the next version will be driven by real numbers.
- languages: English, Hinglish, हिंदी
- 3
- guides on the blog, each in all three
- 20
- automated checks on every page before it ships
- 18
Results · Coming soon
Trial-lead numbers from the WhatsApp click tracker will be added here.
Want something like Yoga with Latu?
Tell me what you need, a new product or a fix for one you already have. I'll reply within a day with honest next steps.
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